You’re putting in the work. Your food isn’t.

You’re in the gym four, five times a week. You’re lifting heavy. You’re tracking your sessions. You’re doing everything right.

Except the food.

Not because you’re not trying. You’re probably buying protein bars, drinking shakes, eating chicken and rice. You think you’re dialled in. But flip over that protein bar and actually read what’s in it. 17g of sugar. Maltitol. Rapeseed oil. A list of ingredients that reads like a chemistry textbook.

That “healthy” snack is spiking your blood sugar, messing with your recovery, and keeping your body in a cycle of inflammation and cravings. You train for an hour. Then you spend the other 23 hours fighting your own food.

We’ve been through this. Buying jerky that turned out to have more sugar than a doughnut. Protein bars that tasted good but left us hungry an hour later. Spending more money on “clean” food that was anything but.

The frustrating part is you’re doing the hard bit. The training, the discipline, showing up. But the food industry has made it genuinely difficult to eat well, even when you’re trying. The word “healthy” on a label doesn’t mean much. There’s no real standard for it.

For about 2 million years, humans ate meat and fat. That’s what our bodies run on. When you fuel your training with real animal protein and real fat, everything changes. Recovery speeds up. Energy stabilises. Body composition shifts because your body has what it actually needs to build and repair.

The fix isn’t complicated. Eat real protein. Eat real fat. Get rid of the processed stuff pretending to be health food.

Cook with butter or beef tallow. Eat the fat on your steak. Don’t trim it off. Four or more eggs cooked in butter is one of the best meals you can eat, especially on training days. Simple, filling, and exactly what your body wants.

And get rid of seed oils. Rapeseed, sunflower, palm, soy. They’re in everything and they’re doing real damage. Check your so-called “healthy” protein bars. Check your jerky. Check your butter. If the label says rapeseed oil, it’s not what you think it is.

We’re not saying you can never eat carbs. Have a burger after a heavy session. Get a pizza with your mates. Life is awesome. But know what your base is. Make most of your meals real food. Let the other stuff be a choice, not a default.